The integration of Contentful reduced the complexity of our architecture due to the excellent API and technical documentation in combination with the convenient backend for data modeling.

BUILDING ALEXA SKILLS WITH CONTENTFUL

Content models need to meet the standards of the voice provider and remain accessible to editors. If the models are not built correctly, Alexa cannot process prompts nor return the requested information. Editors need to publish content in several languages and have long-term, easy access to it, especially if updates are needed.

Zoi handled the market research with a cross-functional team. After a series of reviews, they chose Contentful for its flexibility, security, and user-friendly interface to solve the content challenge. The team began by building a proof of concept before moving on to creating a content model for the full-scale project. After building the content model, Zoi developers were able to work simultaneously with Kärcher editors. The developers connected the GraphQL Content API and the Alexa API, which let editors manage voice content in the custom content model through the Contentful web app. Editors began rewriting and condensing content. For voice assistance, brief statements are preferable (it’s far easier to read long sentences than listen to them). With their content stored in Contentful, iterating was painless. The team ran through three additional iterations of the content model with user testing.

Working this way enabled them to continually make any necessary adjustments. They learned helpful, unexpected information this way. For example, slot values can only be used once. Using the same word multiple times caused Alexa to stall. 

ASK ALEXA FOR KÄRCHER CLEANING TIPS AND CONTROL DEVICES VIA VOICE CONTROL

With Contentful, Kärcher developed and released two Alexa Skills. Want to control the irrigation in your garden or find the right high-pressure washer? It’s simple. The first Kärcher Alexa Skill allows you to control the Watering System Duo Smart Kit with Alexa. And, discovering the perfect Kärcher product or cleaning advice has never been easier with the Kärcher Info Skill.

The ease of localization in Contentful makes scaling across markets and languages simple. The Control Device Skill is now available in four markets and three languages: German, English, and French. The Content Skill is also available in several markets and in two languages: German and English. Their content can now be reused by chatbots and the Kärcher IoT-enabled machines.

KEY LEARNINGS FROM THE PROJECT

Test repetitively with real people. Include feedback from users testing the product from the beginning of development. This process ensures your product remains user-friendly and solves actual challenges.

Voice systems are built on different content structures than traditional apps and websites. They can also be used in chatbots and help pages. Limiting the content length is critical.

Minimize complexity in your content structure to reduce barriers between editors and content.

ABOUT KÄRCHER

Alfred Kärcher SE & Co. KG is headquartered in Winnenden, Germany, and has 130 subsidiaries in 73 countries. They are the world's leading supplier of cleaning technology and are probably best known for their high-pressure cleaners and range of products and services for professional cleaning of offices, hotels, and supermarkets. The family-owned company employs around 13,500 people and can look back on a company history spanning more than 85 years.

How Amazon Alexa and Contentful intertwine.